Karma Nuts

Client

Karma Nuts

Client Link

www.karmanuts.com

Timeline

Summer 2020

Services
  • 2D Animation

CREDITS

Art Direction
  • Jordan Lambrecht
  • Karley Johnson
  • Tyler Loebig
Animation
  • Madeline Christensen
  • Jordan Lambrecht
  • Tyler Loebig
Account Executive
  • Kaitlyn Pfannenstiel

Project Brief

Karma Nuts is the alternative to the oil-fried cashews that we normally seen on supermarket shelves. These cashews are Wrapped®, giving them an irresistible crunch. We came in to spread the word about this tasty snack by creating a brand video that highlights all its awesome benefits.

The goal was to create a cool and colorful 30-second, e-commerce animation that Karma Nuts could place to quickly tell the story of their products. Using the mandala-shaped logo as inspiration, we wanted to play with all the different flavors of nuts intertwining while giving it a bohemian flare.

Process

Karma Nuts wanted the video to showcase their Wrapped® cashews in 30-seconds while making sure to highlight all the important health benefits. After examining their brand, we knew we wanted to make something with engaging with a lot of small moving parts. It needed to catch the audience instantly and hold them until the end by dazzling the eye with color and shape. The first step was the script. We made sure to include all of the health benefits in a short amount of time without it sounding like a shopping list. Once we got the tone set, we moved on to product photography. 

There is quite an assortment of flavors with two different sizes of packaging, so we had to diligently make sure to note each cashew. Using a green screen, we placed out the cashews making it easy to cut out for later. We then shot the snack packs and larger containers until we hit each of the flavors. After we meticulously cut out each nut and package, we moved into After Effects.

The end result is a captivating and colorful animation that is on-brand for Karma Nuts. You can check out this video on Amazon, their website, and social media.

PB + Working From Home

Working from home can present itself with just as many advantages as there are challenges. This animation was one of the first projects we worked on while working from home to help flatten the curve of the COVID-19 virus. We had to learn how to improve our internal communication, how to stay organized, and how to avoid that mid-afternoon nap. However, it has taught us to be diligent with our time while making sure to have time for ourselves. While it bums us out that we can’t see each other every day, it has made us a stronger studio.