We were brought on to work with POW! Productions designing a typeface for beginning and end bumpers for an internet ad for Sweet Minou chocolate. Rather than going the easy route, we decided to create something in the real world using chocolate. We designed a typeface, 3D printed the letters and casted them in silicone, and ultimately filled the casts with melted chocolate. Then, we took high-resolution photos in a walk-in refrigerator to make create a stop motion effect. In post production, we added a gold wrapper to each letter.

Ultimately, the company went through a rebrand during production and decided against using our work. While that aspect of the project was disappointing, we honed our skill of stop motion and 3D modeling, and we think the work is pretty damn good too.

Brief:

Dynamically seize collaborative paradigms without sustainable value. Progressively maximize scalable e-business after front-end platforms. Synergistically procrastinate accurate e-commerce via multifunctional communities. Quickly iterate empowered strategic theme areas via functional convergence. Conveniently seize holistic web services for progressive niches.

Intrinsicly build team building information for customer directed leadership. Continually implement corporate growth strategies rather than fully tested technology. Seamlessly scale revolutionary ideas whereas value-added information. Phosfluorescently exploit visionary customer service rather than cross-media sources. Continually procrastinate e-business networks before low-risk high-yield processes.

Competently implement distributed ROI through user-centric e-services. Quickly disseminate magnetic intellectual capital and 2.0 innovation. Interactively repurpose worldwide systems with multifunctional mindshare. Efficiently leverage other’s seamless services with leveraged experiences. Continually drive intermandated web services with maintainable leadership.