Leirion Gaylor Baird is running to become the next mayor of Lincoln, Nebraska. She teamed up with local advertising agency Agent to create her brand. After that, she needed a video to officially launch her candidacy.
The turnaround time was fast – about a week. The purpose of the video was to give a concise background of Leirion and her family as well as a brief rundown of her views and vision for the future of Lincoln.
Politics move fast, which is especially true for the next Lincoln mayoral election. Because of a newly voter-approved initiative limiting a mayor to three terms, Lincoln will be electing its next mayor in Spring 2019. Leirion made a soft announcement of her candidacy a few days prior to making the video, which was shown at her official announcement and on social channels.
Agent provided the script while we were on set to bring it to life. We filmed on an afternoon in mid-November at Pioneers Park in Lincoln. Agent handled all post-production and published the video days later. We were not able to start filming until around 3pm and had to have everything done before sundown, which is not the easiest task this late in the year.
Leirion was well prepared and knew exactly what to do in a time sensitive situation with many different variables – we think she’ll be a phenomenal mayor.