The Price of Free

Client

SoulPancake

Participant Media

YouTube Originals

Client Link

soulpancake.com

Timeline

Fall 2018

Services
  • 2D/3D Animation
  • Illustration

CREDITS

Art Direction
  • Jordan Lambrecht
  • Karley Johnson
Illustration
  • Josh Hoepner
  • Karley Johnson
  • Hannah Klemme
Animation
  • Jordan Lambrecht
  • Josh Hoepner
Account Manager
  • Tony Bertino




Project Brief

In collaboration with YouTube and Participant Media, we teamed up with SoulPancake to create an animation promoting a feature documentary. The film follows Nobel prize winner Kailash Satyarthi and his mission to free children forced into child labor.

We designed and animated a video about forced child labor, the troubling statistics behind it, and why it continues to be a problem around the world. The video was published on SoulPancake’s Facebook and YouTube channels alongside the official trailer. The film was a YouTube Original and can be viewed in its entirety there.

This was the first opportunity we’ve had to work on a project directly with SoulPancake’s parent company, Participant Media. It was a new experience creating a promotional video for a feature documentary as well, and one of the most timely projects we’ve worked on. Forced child labor is a global problem that continues to persist, but there are people like Kailash trying to make the world a better place for everyone, and we are proud to have worked on something with such importance.

Process

Since the animation was a promotional item for a film, it had a tight timeline and a hard deadline. We were given about two weeks after receiving the script to have the finished video ready for publication. This meant the project would become a full-team effort, where we were storyboarding, designing, and animating – all at the same time.

We started by going over the script, and jotting down some visual notes. Because the turnaround time was so short, we created a written storyboard rather than a hand-drawn one like we normally do. We went through the script line by line and took notes about what we wanted that scene to look like and how we wanted it to move. Since all visual cues were written down, the language had to be extremely specific and concise.

We started designing the first scene we needed animated, and from there began designing and animating congruently. This helped us speed up the production since we had two designers and animating all together. After all animating was done, we sourced and added background music and sound effects to give the video a much more engaging and dramatic tone.